We rethought everything with our new premium charge cables, from materials choices to the connectors themselves. All to deliver you a better, more durable charging cable.The re-engineered USB connector works in ANY USB-A port regardless of how it’s plugged in. It’s the easiest to connect USB plug ever.Griffin’s long-life braided cable jackets resist kinking, while anodized aluminum housings stabilize the Lightning connector and protect it from physical stresses. Finally, we put the redesigned cable design through brutal bend testing and environmental testing. The result is a premium cable that’s built for longer, more reliable life. Engineered for long life, aircraft-grade aluminum connector housing prevent cable failure due to wear and stress. Non-kinking wear-resistant braided cable jacketing is color-matched to current iPhone, iPad and iPod touch colors. Griffin’s premium cables use a quick-connecting reversible USB plug that plugs into ANY USB-A port. No matter how you hold it, it’s the easier-to-plug-in USB connector.